What Is Ott Meaning
Over-the-top OTT refers to content delivered via the Internet that bypasses traditional channels like cable broadcast television companies or over-the-air live TV broadcasting.
What is ott meaning. Luckily the IAB Tech Lab have created some concrete definitions for these two terms. OTT stands for Over-The-Top and refers to streaming media audio and video over the internet connection provided by cable providers ie video over the internet in addition to cable television provided by the same cable operator. OTT over-the-top initially referred to services that went over the heads of cable providers specifically streaming services.
The term itself stands for over-the-top which implies that a content provider is going over the top of existing internet services. The name Over-the-top insinuates that it sits on top of the distribution system in place by traditional media companies like Comcast. The term OTT has since been applied to many other products and services that stream content to users using the internet.
Over The Top OTT also sometimes known as Telco-OTT is a term used to describe when a provider delivers audio video and other media over an IP network such as the internet bypassing the traditional operators network completely. It got its name because the content gets delivered through another platform medium ie over the top of another device. German slang for weed.
OTT stands for over-the-top and refers to the productized practice of streaming content to customers directly over the web. OTT refers to media distribution over the internet where the content producer does not control the distribution channel. Get a OTT mug for your father-in-law Bob.
Before we dive in lets define what OTT is. Over-the-top content OTT is a term used in broadcasting and technology business reporting to refer to audio video and other media transmitted via the Int. Over-the-top or OTT for short is a media distribution method that delivers content outside of the closed networks used by traditional cable and satellite TV providers.
Paid subscriptions are the most common way for OTT services to be monetized however there are exceptions. The term OTT refers to services such as movies and television shows that are supplied over the top of the internet by content owners broadcasters distributors etc such as production companies broadcasting channels etc. The extra at-home downtime means were also seeking out learning opportunities and finding them in streamed classes and how-to series.